- 1 12 Tips on How to Get Popular on Pinterest
- 1.0.1 1. Don’t Approach Pinterest as A Social Network
- 1.0.2 2. Be Very Active
- 1.0.3 3. Work With Time
- 1.0.4 4. Link building – SEO
- 1.0.5 5. Re-pin Content from Others
- 1.0.6 6. Use Keywords in Your Profile and Contents
- 1.0.7 7. Start Your Own Group Board
- 1.0.8 8. Use Pinterest Sections
- 1.0.9 9. Promote Your Pins
- 1.0.10 10. Run a Pinterest Contest
- 1.0.11 11. Follow People
- 1.0.12 12. Link to Other Social Websites
12 Tips on How to Get Popular on Pinterest
Pinterest may not get all the attention Facebook and Instagram get, but it is definitely one of the social networks you must cherish as an entrepreneur and as a blogger. From bloggers to small businesses and large corporations, Pinterest can be of immense benefit to anyone that knows how to use it. The Bookmarking site was basically created to focus on sharing interesting photos but has since metamorphosed to an interesting marketing tool.
Gaining popularity in Pinterest will come with lots of benefits. It can be the perfect place for new entrepreneurs who have slimmer chances of standing out in such saturated and crowded places like Facebook. Certainly, an audience is waiting for you here but you do not want to buy followers. There are many ways you can become popular and get Pinterest followers organically. Many have done it already and we will discuss some helpful strategies on how you can grow your popularity in Pinterest and grow your brand, too.
1. Don’t Approach Pinterest as A Social Network
Pinterest is not like other social networking sites so you need to approach it differently. People generally do not come to the site to socialize; rather they use it to find things. Your potential followers are not really looking to connect with you for social reasons but want to discover new things to try. Realizing this, you can modify your effort by using Pinterest more like a search engine than like a social networking site. If your target audience sees your profile as attractive and relevant, you will certainly boost followership on Pinterest.
2. Be Very Active
Efforts do pay off in Pinterest so you need to put in more effort in the right manner. You need to be very active and engage physically in order to boost your Pinterest popularity. You can do this by manually pinning on a regular basis; checking out ‘explore’ and ‘trending’ pages for what to re-pin; re-pining contents; and following relevant ‘boards to follow’ shown in your feed. You can equally check your pin activity and re-pin what others have pinned of yours. Re-pin your pins to your own boards and group boards you belong to. Being active and present on the platform has many benefits.
3. Work With Time
Pins have a short shelf life: some people see this as a disadvantage but you can make the best out of it. It is all about getting your timing right. You need to pin when the greater number of your followers are online and probably surfing through Pinterest. If you run a blog, look at the traffic stat of your blog to see when most of your visitors come around and work with that time frame. Pining during those peak hours will help to push your pins and make your profile more visible. Using Tailwind, a Pinterest and Instagram scheduler can be a game-changer for you. This tool will circulate your pins at optimal times in a day. All the big boys use Tailwind. Use my link and get 1 FREE month of automation.
Most pins you will find on Pinterest are not original. It is generally believed that users re-pin 80% of other people’s contents. There is actually nothing wrong with re-pining contents from others but users generally appreciate new and original contents/pins. Once your original contents are interesting and relevant, you can expect it to be repined by others, and this can boost popularity meaningfully.
4. Link building – SEO
A side effect of SEO is getting more followers, this is going both ways: better SEO -> more followers and more followers -> better SEO! In a few months, Google will take notice of your activity on social media and reward you with organic traffic. To speed up this process, in my last blogs, I used a service from a user called RankSolutions. With his help, I doubled my traffic in my first blogs. This is the secret sauce no one is talking about: you need a good link building strategy.
5. Re-pin Content from Others
As mentioned above, it is okay to re-pin contents from other people. In fact, you will be more rewarded on Pinterest when you learn to curate and re-pin awesome contents/pins in your niche. You need to find ways to get the best images that will be meaningfully beneficial to your core audience; organize them in the best possible way, and pin them to your board. If you do well as an online curator, users that search for things that relate to your niche will see you as an authority and this can grow your popularity meaningfully.
6. Use Keywords in Your Profile and Contents
As mentioned earlier, Pinterest is not like other social networking sites. Since users are generally looking for new and helpful things to try, you can approach it like a search engine. You need to use keywords strategically in order to get noticed, but thankfully, it is a lot easier in Pinterest than in Google. By simply adding keywords you believe your target audience search in your pin description, image names, board titles, and profiles, you can gain some authority in your niche and improve your popularity. While using keywords, do not overdo it: use it in a natural manner across different areas of your Pinterest profile.
7. Start Your Own Group Board
Group boards are very helpful marketing tools in Pinterest once they are used correctly. They can fetch you loads of followers and improve your website traffic meaningfully. You can start your own group board by creating a new board or using a board you already own; all you need to do is add contributors. A relevant group board will attract users and you can state in your board guidelines that to join the group, users must follow the board and you. You can accumulate followers quickly and build your popularity and relevance.
8. Use Pinterest Sections
Sections are categorized boards within a board. It is another interesting new feature that can redefine your Pinterest experience. Basically, sections let you organize your pins in a clean and neat manner that will help your audience find what they are looking for easily: instead of searching through hundreds of pins, they can easily locate what they are looking for through the sections. To use Pinterest sections, go to the board you intend to arrange into sections and click add sections. Proceed to create as many sections as you want and arrange pins accordingly.
9. Promote Your Pins
If you are interested in using Pinterest for marketing purposes, you will do better with a business account. One of the major advantages of this type of account is that it allows you to promote your pins. This is something you should consider doing if you want to get popular on the platform. Promoting your pins on Pinterest is not much different from running ads on Facebook: it will give your brand greater exposure and visibility. Promoting pins is not difficult at all. You can find the Ads button on your feed; click on it, create your promoted pins and become more popular.
10. Run a Pinterest Contest
Running Pinterest contest is one sure way to grow your popularity on the platform. It is an ideal marketing strategy that can bring incredible result when executed the right way but it can backfire when it appears as if you are buying followers. Reward quality over quantity and keep your contest fun and useful. Also, avoid encouraging spamming or overdoing your contest.
11. Follow People
It pays to follow people in Pinterest: that is how you get followed. If you are sitting around waiting for followers without following people, it will be a really long wait. On a daily basis, follow 5 to 10 people and you can easily get more followers and become more popular. It may even be rewarding to follow your competitors’ followers.
12. Link to Other Social Websites
It is important to link Pinterest to your other social websites like Facebook, Google+ and Twitter. Your family and friends, as well as those that follow you in these other websites may start following you on Pinterest again and this can boost your popularity. It can also be rewarding to promote your Pinterest boards through other social media websites.
Smart entrepreneurs are getting so much traffic from Pinterest: there are some companies that have it as their most heavily trafficked social media website. Becoming more popular on Pinterest comes with lots of benefits and there are different ways you can achieve this. We have discussed some really important strategies to boost your popularity on the platform and hope you make the best out of what it has to offer.
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